6 Week Coaching Program Summary

 

Week 1: Understanding the Business & The Role of The Director

 

Intro call with Gym Owner. Go over the itinerary and understand their goal for themselves and their business. Analyze the current director role in their facility. Discuss what role the director needs to enable the owner to accomplish their goal. 

           

Week 1 call with the Fitness Director. Gain insight into their understanding and position within the business. Overview of the structure of their day. Their biggest challenges, where most of their time is spent, and how they manage employees

 

Week 2: Delivering a Superior Member Experience Consistently 

 

Discuss the member experience from entering the club to leaving, as well as, outside the club. What it should look like vs what it actually looks like. Review new member onboarding sequence. Create a checklist and system around onboarding new members.

 

Week 3: Team Management & Scheduling

 

Understand how the team is managed and implement winning strategies for leading the team to consistently deliver the experience discussed in Week 2. Analyze the staff schedule and introduce the microanalysis worksheet.

 

Week 4: MicroEconomics to Maximize Revenue

 

Help the Director understand the microeconomics of their gym to encourage a “net revenue-focused” mindset. Analyze data to create the most profitable and efficient schedule for their facility.

 

Week 5: Sales Strategies

 

Discuss sales for the business and understand the Director’s role in the process. Provide sales coaching for the Director. Lead flow and lead management.

 

Week 6: Redefining The Director’s Role

 

Recap the training and assess the directors progress to match the gym owner’s goals for the business. Coach the Director to understand the purpose of their role and how to position themselves for continued growth and professional development. 

 

Follow up with the Gym Owner to discuss the program and provide coaching feedback.